Those are some words of advice Louise Marler offers in the Spring 2010 issue of The Magazine of Southeast Missouri State University. The unique combination of a marketing major and psychology minor helped shape Marler into the artist she is today. She says:
I chose the psych minor since it is really important to me to understand why people do what they do. Also why a person buys what they buy. It helps my career to have knowledge of the subliminal effects of color and price, timing and associations. Selling a lifestyle brand is a perception more than the sum of actual materials.
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